6 two-wheel vehicle riders die every single hour in India.

That’s more than 50,000 people a year. Moving about is unavoidable. Public transport, though very vast, just isn’t enough.

Cars are too expensive for the country’s price-sensitive population. Hence, two-wheelers.

It is quite common for us to see families of 3 or 4 people riding on one 2-wheel vehicle. Needless to say, this is very unsafe. The lawmakers have tried. Certified helmets are mandatory. Only 2 people are legally allowed. But again, that has not been enough.

In that light, another question to be asked is, why not make cars cheaper? An effort has been put towards that. Seeing a family of 4 on a bike get soaked in the rains, a certain automobile chairman decided to change things.

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His aim was to make a car that was only slightly more expensive than bikes. A few years and a terribly high amount of struggle later, the man, Ratan Tata, revealed to the world the Tata Nano.

The Nano, when revealed, wasn’t a concept car that would be later made out to be a commercially available product. It was ready.

Soon after the manufacturing started, the media was given access to the car. Reviews started pouring in from various automobile journalists.

This being the cheapest car in the world has attracted attention from all over the globe.

Some of the biggest names in the auto journalism universe from across the earth had flown to India to experience this wonder - something they wouldn’t have done for any other car made by an Indian manufacturer.

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Journalists soon remarked that the car was incredibly bare-bones. There was no power steering, the seats were simple and bench-line, the engine wasn’t powerful, the speedometer was in the center, there was barely any electronics in it… it was a very simple car.

The remarkable part about the Nano wasn’t what it offered. The remarkable part was that it offered a car at a price at which only bikes were available.

Steve Cropley from Autocar Magazine UK, one of the most respected names in the auto world drove it. Some of what he said sums up everything about the endeavor the Nano was. “It feels just like a car. The thing you have to keep telling yourself is the price.”

“It really is a terrific achievement. The point that I am trying to make to myself is that nobody else could do this. The Germans would put in too much stuff… the Americans would start by pricing it just under the opposition…”

When more people started buying and owning this, they started seeing how Tata had managed to make it so cheap. Instead of 4 nuts to hold the wheel, it had 3. Instead of 2 wipers, it had 1. The engine was the smallest in any car in India. It was narrow and small.

In hindsight, these decisions sound easy. But they’re more difficult to make than deciding what to put in regular cars. You have to put a small engine in a Nano to keep it cheap - sure. But how tiny? Too small and the car will be useless. Too big and it becomes expensive.

This is just the car. A big part of expenses is manufacturing. Tata reinvented many manufacturing techniques to build the Nano. Even something as industry standard as the paint was revised.

The rest will probably remain industry secrets. The man responsible for the Nano is one legendary Girish Wagh. Some of his other works include the ever-so-common and equally cheap Tata Ace mini truck.

There isn’t a corner of India where this vehicle isn’t visible. An incredibly common vehicle that everybody seems to find very simple and obvious.

Yet, before Tata launched the Ace, nobody had thought of it, let alone make it. The takeaway is this: simple is not easy.

In fact, that which is simple is much harder than many complicated things. In investing, there are several ways to put money to work.

Some of the world’s wealthiest investors got rich by investing for a long term - a method that is much simpler than the above. Buy the right stocks, and just wait. Nothing else.

Buying and waiting are simple strategies. Yet in periods when there’s a giant downswing, very few can hold on to their stocks that they were sure were best for the long term. Not easy.

The Tata Nano was a marvel. Yet, due to a few early mechanical issues, bad press, and perception, it never really took off.

For now, the Nano is dead. Simple is not easy.

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