Notification ads and sign-in with Apple - how the App Store will change from April 30 \ Shaikh Inside

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Notification ads and sign-in with Apple - how the App Store will change from April 30 \ Shaikh Inside

Apple is constantly updating recommendations for applications in the App Store - this is how the company communicates with developers and makes them understand what functions a particular program must contain so that it can be placed in the application store on iOS. According to Apple, 77% of all the company's devices released over the past 4 years work on iOS 13 (almost 80% of all Apple tablets work on iPadOS 13), so the corporation has released new requirements for applications that are compatible with iOS 13.
New App Store recommendations unlikely to appeal to developers

How iOS apps will change

As reported in the document, which is available to all developers, all new applications and application updates will have to be created using the iOS 13 SDK starting April 30, 2020. Thus, in most applications, features like a night theme, ARKit 3, Core ML 3 and others will appear. Apple also requires developers to prepare their apps for full compatibility with all currently supported iOS 13 devices, including the iPhone 11 Pro Max and the new 7th generation iPad.

Sign in with Apple

This button will appear in all applications that offer to log in.
But that is not all. Logging in using an Apple ID, which allows users to access applications using their Apple ID credentials, should also be implemented by April 30, 2020 in all applications that already offer other authorization methods, for example, through Facebook and Google accounts. . Developers have access to new resources for the correct implementation of this function, including updated logos and buttons.

Selecting apps on the App Store

The new recommendations also indicate that Apple will be more stringent when considering applications that are classified as “dating” and “fortune telling”. The company will reject these applications if they do not contain unique content and do not meet user expectations. True, what is hidden behind these concepts is not disclosed in Cupertino.

Push Notification Ads

Yes. Apple finally allowed the use of push notifications in iOS for marketing purposes, if only the user gives permission. Developers must also provide an application method to allow users to opt out of receiving such messages.

However, I’ve already been receiving advertising messages from several services (mainly food delivery) for a couple of years - apparently, now advertising will become even tougher. Because earlier, according to Apple, for such "push" the hands were pulled out, they issued warnings to the developers, and if they did not work, the application was removed from the App Store.

Even large companies have long been sending out advertisements in notifications. Was it impossible to do?

How to rate the app on the App Store

Finally, developers will also no longer be able to ask users to go to the App Store to evaluate the application. Now they need to use the official API provided by Apple and provide the user with the opportunity to rate directly in the application.

Evaluation of applications will be carried out in a new way.
Use the provided API to invite users to rate your application; This functionality allows customers to rate and write reviews on the App Store without leaving the app.
If you look at these innovations, you will notice that in most cases this is a “tightening up of screws” for developers. The only “carrot” in this case is advertising in push notifications, which some have not been shy about sending out before. This is a little strange considering application developers bring billions of dollars to the company's wallet. Apparently, even with this in mind, Apple does not want to turn its store into a trash like Google Play, and besides, this is another reason to consolidate its authority.
Apple checks up to 100,000 applications per week. Verification is performed both in manual and in automated mode. On average, moderation is about 60% of applications. Other applications are sent for revision - indicating errors or violations of the rules of the App Store. It seems that after April 30 much less applications will be moderated.

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